Academy → Track A → M4

M4 · AI and communications

Build a strong brand voice and produce coherent AI content, at scale.

7 hoursDeliverable includedIn-person or remoteNo prerequisites
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Who it's for.

Communications directors, marketing managers, community managers.

What you leave with.

Deliverable

Your AI brand voice guide + one piece of content adapted into 3 formats (post, article, video script).

Learning objectives

  • Formalise your brand voice for AI
  • Generate content that sounds like your brand, not like ChatGPT
  • Adapt one master piece into several formats
  • Set the rhythm of an AI editorial line

The day's programme.

Morning

Brand voice in the AI era · building the voice guide · calibrating the tools

Afternoon

Producing a master piece · multi-format adaptation · editorial plan

How we work.

100%

Your cases, not examples

Each participant brings 2 to 3 real situations. They are the raw material for the whole day.

60%

of the time in practice

A design constraint, not a marketing line. We produce, we adjust, we redo.

1

deliverable per module

Voice guide + one piece adapted into 3 formats.

How we assess.

  • Continuous assessment during the session
  • Presentation of the deliverable at the end of the day
  • Self-assessment: acquired / to consolidate
  • Certificate of completion

Pricing.

Open enrolment (per person)In-house (up to 10 participants)
On-site€650 (excl. VAT)€3,500 (excl. VAT)
Remote€590 (excl. VAT)€3,200 (excl. VAT)

From 5 participants of the same company, in-house automatically becomes the better deal.

Option

  • 30-day follow-up, 2 hours by video: €600 (excl. VAT)

This module is part of a track.

M4 is part of the Sales & marketing track.

Sales & marketing
See the tracks →

Ready to shape your brand voice?

Book this training