Academy → Track A → M3

M3 · AI and the sales function

Strengthen your sales team with AI: prospecting, qualification, proposals.

7 hoursDeliverable includedIn-person or remoteNo prerequisites
Book this training

Who it's for.

Sales directors, heads of sales, business developers.

What you leave with.

Deliverable

An AI sales kit — targeted prospecting and a proposal template, ready to use in meetings.

Learning objectives

  • Structure AI prospecting that qualifies without spamming
  • Generate quality, personalised proposals in 30 minutes
  • Prepare a client meeting with AI without being caught out by hallucinations
  • Set the rhythm of an AI-augmented pipeline

The day's programme.

Morning

AI prospecting without spam · the tools that work in 2026 · demonstrations

Afternoon

Building your sales kit · writing your templates · action plan

How we work.

100%

Your cases, not examples

Each participant brings 2 to 3 real situations. They are the raw material for the whole day.

60%

of the time in practice

A design constraint, not a marketing line. We produce, we adjust, we redo.

1

deliverable per module

Sales kit — prospecting + proposal.

How we assess.

  • Continuous assessment during the session
  • Presentation of the deliverable at the end of the day
  • Self-assessment: acquired / to consolidate
  • Certificate of completion

Pricing.

Open enrolment (per person)In-house (up to 10 participants)
On-site€650 (excl. VAT)€3,500 (excl. VAT)
Remote€590 (excl. VAT)€3,200 (excl. VAT)

From 5 participants of the same company, in-house automatically becomes the better deal.

Option

  • 30-day follow-up, 2 hours by video: €600 (excl. VAT)

This module is part of a track.

M3 is part of the Sales & marketing track.

Sales & marketing
See the tracks →

Ready to strengthen your sales?

Book this training