Academy → Track B → B3

B3 · Connect your tools

Connect your site to your CRM, newsletter and analytics — without writing a line of code.

7 hoursDeliverable includedIn-person or remoteNo prerequisites
Book this training

Who it's for.

Marketing and communications managers, office managers, founders who run their own tools.

What you leave with.

Deliverable

Your forms, newsletter and analytics connected and verified, with a one-page runbook for each flow.

Learning objectives

  • Map your tools and what must flow between them
  • Choose the right connector: native, Zapier/Make or AI
  • Wire form → CRM, sign-up → newsletter, visit → analytics
  • Test, document, know how to fix

The day's programme.

Morning

Mapping your tools · integration principles · choosing connectors

Afternoon

Wiring the three flows · testing · runbooks

How we work.

100%

Your cases, not examples

Each participant brings 2 to 3 real situations. They are the raw material for the whole day.

60%

of the time in practice

A design constraint, not a marketing line. We produce, we adjust, we redo.

1

deliverable per module

Three integrations live.

How we assess.

  • Continuous assessment during the session
  • Presentation of the deliverable at the end of the day
  • Self-assessment: acquired / to consolidate
  • Certificate of completion

Pricing.

Open enrolment (per person)In-house (up to 10 participants)
On-site€650 (excl. VAT)€3,500 (excl. VAT)
Remote€590 (excl. VAT)€3,200 (excl. VAT)

From 5 participants of the same company, in-house automatically becomes the better deal.

Option

  • 30-day follow-up, 2 hours by video: €600 (excl. VAT)

This module is part of Track B.

B3 builds on an existing site — yours, or the one produced in B1.

See Track B →

Ready to connect your tools?

Book this training